Resume – Jillian Byrdsong

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Marketing Associate, Debbie Allen Dance Academy | Mar. 2024 – Aug. 2024

Manage media planning calendar.
Develop press releases, advisories, and newsletters.
Facilitate partnerships between Debbie Allen Dance Academy and local businesses.
Assist in planning community events and outreach.
Key Projects: Herstory Celebration Month, Community Block Party, Remember My Name Ball

PR Intern, KR8 Agency | May 2023 – Aug. 2023

Developed and executed comprehensive PR strategies for clients.
Successfully pitched and secured media placements for clients.
Coordinated and actively participated in on-site activities such as client interviews, photo shoots, and styling.
Key Projects: Kimora Lee Simmons Interview, Joshua Mohamed Product Launch, KROST NY Product Launch

Intern, AM PR GROUP | Jan. 2023 – May 2023

Updated client status reports to keep all stakeholders informed.
Assisted account executives with devising effective strategies for clients.
Conducted thorough research on media publications and contacts to establish valuable relationships with reporters and editors.
Key Projects: Renaissance – A Film by Beyoncè Premiere, Strength of a Woman Festival, DSTRCT Music Release

Project Manager, DineBlackLA | Nov. 2021 – Jan. 2023

Spearheaded the development of marketing content for DineBlackLA’s website and newsletter.
Managed and curated a dynamic social media calendar.
Provided valuable support for in-person events and restaurant campaigns
Key Projects: Black Restaurant Week, Meals on Wheels Holiday Food Drive, DineBlack Meet & Greets

Brand Fellow, SHAVONE. + Future of Creatives | Apr. 2022 – Aug. 2022

Managed and organized press + campaign clippings for SHAVONE.’s EPK.
Led content development strategy for SHAVONE.’s social media and brand presence.
Developed marketing strategy for SHAVONE.’s Black Internet Effect Book Release.
Key Projects: VIBE Magazine Interview, Essence Fest, AFRICON

Website Designer, Aeternus Dance Company | Apr. 2022 – Jun. 2022

Planned site design, theme, functionality and navigation of website for Aeternus Dance Company.
Curated photos, videos, and artist interviews.
Organized choreographed works and collaborators.

AmeriCorps Fellow, Destination Crenshaw | Jun. 2021 – Oct. 2021

Created partnerships with local organizations like LISC LA and DineBlackLA to facilitate participation and investment in Crenshaw small businesses and creative economies.
Interviewed small business owners and develop content for the #FacesofBlackLA campaign.
Led content development for monthly newsletters, flyers for the DC Thrive initiative, and events in South LA across Instagram, Twitter, and Facebook.

Skills

•Brand Development • Campaign Strategy •Social Media Content •Advanced Writing •Data Analysis •Website Design • Google Suite • Microsoft Office • MailChimp • News Releases & Pitches • Event Planning / Staffing • Wix • WordPress