Brand Storytelling


At Lululemon, we believe that looking your best helps you perform at your best. Our product line ranges from clothes made for running, to yoga, to tennis, and now we have the opportunity to branch out once again to our new women’s basketball line. Our Beyond the Hoop collection is for the everyday player at high school and collegiate levels, aiming to empower women on and off the court. 

Starting with our “Keep it Cool” jersey: made from our premium trademarked Nulux fabric, this jersey was created with the mission to keep our players cool while on the court. With all of the running, shooting, offense, and defense, the last thing the players need to worry about is their jerseys getting stuck to them. Our “Keep it Cool” jerseys are available in five colors: black, heather gray, maroon, teal, and violet. The “Keep it Cool” jersey is made to be perfectly paired with our “No Rebound” basketball shorts that are made from the same Nulux fabric and available in the same type of colors. 

Next is our “Relay” zip-up hoodie, ensuring premium comfort with our thicker Everlux fabric. This is the perfect hoodie to warm-up in while doing drills. Lastly, after the success of our first ever women’s sneaker launch in 2023, we have decided to expand with our “Across the Court” basketball shoes, made specifically with firm traction to support running across a basketball court. The shoes provide a lightweight feel to ensure maximum comfort for all-day wear. 

Lululemon constantly strives to cater to our loyal consumers while also inviting new athletes to join the Lululemon family. For our Beyond the Hoop launch, we are excited to collaborate with the Mamba and Mambacita Sports Foundation, in commemoration of Kobe and Gianna Bryant. 15% of proceeds from the product launch will be donated to the foundation. In addition, we are proud to partner with top-performing collegiate athletes such as Angel Reese and Juju Watkins and their respective teams to promote the new launch.

 At Lululemon, evolution is excellence.